Agency: Africa Creative DDB

CCO: Sergio Gordilho
Co-CCO: Nicholas Bergantin

Creative Directors: Yllo Pedra, Helio Maffia
Associate Creative Director: Guilherme Portugal
Art Director: Maicon Gomes
Copywriter: Lucas Alcorta

From the very beginning, this project was a major challenge, with countless tests, iterations, and back-and-forths — but it was absolutely worth it.

I worked as the film editor, shaping the rhythm, structure, and narrative of the piece, while also contributing as a motion designer. In motion, I was responsible for the dry letter typing animation, a restrained and precise approach that became a key element of the project’s visual language and timing.

This was one of the most exciting projects I’ve ever been part of — and without a doubt, one of the most awarded of my career. The work pushed the boundaries between audio, music, and social platforms, turning a strong idea into a highly impactful execution.

Awards:

• Cannes Lions 2025 — Grand Prix
  Audio & Radio / Use of Music

• Cannes Lions 2025 — Gold Lion
  Audio & Radio

• Cannes Lions 2025 — Silver Lion
  Social Platforms / Audio & Others

• The One Show 2025 — Gold Pencil
  Innovation / Use of Media in Social Media

• The One Show 2025 — Bronze Pencil
  Social Post / Single Platform Series